01About
Giulliano Soares
Founder and Data & AI Consultant · since 2001
25 years of building where data, software and product meet, from 2001 to today.
I lead data and AI as a player-coach: most of the time on business impact and decision support, part on leading the team and the rest on platform engineering. Warehouse, governance, agents and AI adoption, from the client's data to the indicator the board uses.
- Curitiba, Paraná, Brazil
- GitHub
- contact@giu.so
02Results
What changed, in numbers.
Measured in the operations I led. Estimates are marked as such.
45 → 14
days for a new client to go live, before and after
Liquid AI
14 → 5
days to close the monthly reports, before and after
Liquid AI
approx. 90%
less execution time on the automations
Liquid AI
100%
AI adoption across the company, through workshops and one-to-one sessions
Liquid AI
100+
non-profit organisations using the products
Trackmob
4,000
daily visits to the agency's own content operation
Nossa Causa
150M+
people reached worldwide by Impostômetro since launch
IBPT
2,500
leads per month
Nossa Causa
03Competencies
Core competencies
- Data Architecture and Governance
- For a company that receives different numbers for the same decision. We map the sources, fix the data flow and deliver verified information in the team's tools, with clear owners and access rules.
- AI Culture and Operations
- For companies using AI without seeing operational change. We map each area's actual work, develop the teams involved and implement agents where they fit, with limits, owners and metrics.
- Vibe Coding and AI-Based Products
- For teams building with AI that need to maintain and reuse what they build. We define a team standard and, where it fits, a product foundation, with human review, quality checks and cost tracking.
Tools and disciplines
- Data & AI Architecture
- Data Lake
- Data Warehouse
- Lakehouse
- BigQuery
- Postgres
- pgvector
- Firestore
- ELT & DataOps
- Medallion architecture
- Data lineage
- Data enrichment & bureaus
- LGPD & GDPR
- AI Engineering & Vibe Coding
- LLMs
- Context Engineering
- Prompt Engineering
- Spec Engineering
- Harness Engineering
- Multi-agent systems
- RAG
- Human-in-the-loop
- Claude Code CLI
- Gemini CLI
- Codex CLI
- Cursor
- Lovable
- Grok Build
- LangGraph
- LangChain
- Langflow
- CrewAI
- Mastra
- Vercel AI SDK
- MCP servers
- CLI tooling
- Image, Video & Audio Models
- Whisper
- DALL·E 3
- Leonardo AI
- Remotion
- FFmpeg
- Tone.js
- Generative media pipelines
- Product & Delivery
- Product management
- Product ops
- Discovery to delivery
- PLG
- Pricing & go-to-market
- Rollout models
- Design systems
- ADR documentation conventions
- Scrum
- Kanban
- GTD
- Metamodels
- SaaS & Micro-SaaS
- Automation & Low-code
- n8n
- Make
- Zapier
- Botpress
- Google Apps Script
- Google Sheets extensions
Research, planning and Vibe Coding with AI: 22 R&D repositories built in 2026, all under the same governance framework.
04Experience
Professional experience
to Present
Curitiba, Brazil (remote)
Founder and Data & AI Consultant
GiuSo
I founded GiuSo, a data and AI consultancy: data architecture and governance, AI in the work of every area, and a standard for building products with AI.
- Map where each piece of data comes from and who answers for it, so the same number reaches every decision.
- Diagnose how each area works and put AI agents to run with limits, an owner and metrics.
- Define the standard for teams that build with AI, and a base that each new product reuses.
to
São Paulo, Brazil (remote)
Head of Data & AI
Liquid AI
I led the data and AI function at Liquid AI: governance of the data pipelines, the security and privacy framework around them, a company-wide AI-first culture, the intelligent agents that automate critical workflows, and the DDC Framework that governs how AI-assisted work gets delivered. The product context is the Brazilian real-estate market, with product-led growth, data-driven decisions and AI-led features.
- Directed the business and the product from the data, building the metrics and indicators the market runs on for the business, finance, sales, product and customer teams.
- Built the Medallion pipeline: a model validates structure and business rules on arrival, then drives Bronze, Silver and Gold with a human in the loop. Unstructured input from many sources, enrichment against data bureaus, and lineage from the client's file to the indicator it feeds.
- Mapped the company's obligations under LGPD and GDPR and structured the security and privacy framework on top of that mapping, so each control exists because a specific rule requires it.
to
Product Ops Manager
RiskNow.ai
I led the portfolio-monitoring product and every deployment and maintenance operation around it, designing the rollout models, the Data Lake, Warehouse and Lakehouse architecture, and the continuous improvement of the ELT and support processes.
- Designed the Data Lake, Warehouse and Lakehouse architecture behind the product.
- Designed rollout models so a release lands in stages instead of on one date for everyone.
- Owned the process across every area the product touched: commercial, administrative, financial, legal, customer relationship, and discovery through delivery, run with Scrum, Kanban and GTD.
to
Curitiba, Brazil
Product Manager
Trackmob
I was accountable for the BI and AI product line for non-profit organisations. It covered acquisition, engagement and analytics products, used by Greenpeace, Doctors Without Borders, the ICRC, ActionAid and 100+ other organisations.
Numbers
100+
non-profit organisations using the products
to
Co-founder and Planning Director
Nossa Causa
I co-founded Nossa Causa, a social-transformation agency, and structured its creation, media and sales processes. They ran end to end and covered every area a founder ends up owning: creation, development, media, sales, administrative, financial, legal and customer relationship, across both the institute and the agency, today called BeCause.
Numbers
4,000
daily visits to the agency's own content operation
2,500
leads per month
1,000+
articles published
Earlier experience
2001 to 2026
to
Founder, Product & Technology LeadYala AI
I conceived and shipped two products on Google Sheets on my own, from discovery through to delivery: I researched the…
to
Founder and Product ManagerOnlySheets
A playground of my own for turning spreadsheets into working software.
to
Marketing DirectorTrackmob
I owned brand positioning, communication and marketing automation, qualifying hundreds of leads a month.
to
Founder and Product ManagerYouSendr
I structured the business model and ran discovery, branding, the design system, documentation and prototypes.
to
Teacher of Discipline, Focus and HabitsA Grande Escola
I taught the methods and tools that helped hundreds of people build habits, reach goals and act on ideas.
to
Digital Planning DirectorGetz Comunicação
I built the agency's digital department from scratch: planning, creative, media and development.
to
Digital Planning DirectorIBPT
I ran the Impostômetro, Lupa no Imposto and Empresômetro websites, which publish tax data in real time.
NumbersBrazilian federal law requiring taxes to be shown on every receipt, which the Lupa no Imposto project helped drive
to
Project ManagerSalsa:Mobion
I managed delivery with agile methods for clients such as Gazeta do Povo, Paraná Banco and Volvo.
to
Full-Stack DeveloperFreelance
I worked as a full-stack developer specialising in e-commerce, building stores for the Curitiba market.
to
FounderAgência da Internet
I founded my own agency, co-founded the first Impostômetro and launched the first SóCarrão portal.
to
Web DesignerMeuCarroNovo
I joined at sixteen as a web designer and built the process that put an independent car dealer's site live in two hours.
Numbersapprox. 2h
to deliver a car dealer's website
05Languages
English proficiency
- English
- A2 (elementary)