Curriculum vitae
Giulliano Soares
Head of Data & AI
I set data and AI strategy. And I build what it promised.
- Curitiba, Paraná, Brazil
- gsoaresctba@gmail.com
- GitHub
Capabilities
- Data Architecture and Governance
- I design where data lives and who is allowed to do what with it
- AI Culture and Operations
- I get a whole company working with AI, not only the engineers
- Vibe Coding and AI-Based Products
- I write the harness on the DDC Framework that a company builds software inside with AI, and the agentic core its products run on
Skills
- Data & AI Architecture
- Data Lake
- Data Warehouse
- Lakehouse
- BigQuery
- Postgres
- pgvector
- Firestore
- ELT & DataOps
- Medallion architecture
- Data lineage
- Data enrichment & bureaus
- LGPD & GDPR
- AI Engineering & Vibe Coding
- LLMs
- Context Engineering
- Prompt Engineering
- Spec Engineering
- Harness Engineering
- Multi-agent systems
- RAG
- Human-in-the-loop
- Claude Code CLI
- Gemini CLI
- Codex CLI
- Cursor
- Lovable
- Grok Build
- LangGraph
- LangChain
- Langflow
- CrewAI
- Mastra
- Vercel AI SDK
- MCP servers
- CLI tooling
- Image, Video & Audio Models
- Whisper
- DALL·E 3
- Leonardo AI
- Remotion
- FFmpeg
- Tone.js
- Generative media pipelines
- Product & Delivery
- Product management
- Product ops
- Discovery to delivery
- PLG
- Pricing & go-to-market
- Rollout models
- Design systems
- ADR documentation conventions
- Scrum
- Kanban
- GTD
- Metamodels
- SaaS & Micro-SaaS
- Automation & Low-code
- n8n
- Make
- Zapier
- Botpress
- Google Apps Script
- Google Sheets extensions
Experience
Head of Data & AI
Liquid AISão Paulo, Brazil (remote) to Present
I lead the data and AI function at Liquid AI: governance of the data pipelines, the security and privacy framework around them, a company-wide AI-first culture, the intelligent agents that automate critical workflows, and the DDC Framework that governs how AI-assisted work gets delivered. The product context is the Brazilian real-estate market, with product-led growth, data-driven decisions and AI-led features.
- Direct the business and the product from the data, building the metrics and indicators the market runs on for the business, finance, sales, product and customer teams.
- Built the Medallion pipeline: a model validates structure and business rules on arrival, then drives Bronze, Silver and Gold with a human in the loop. Unstructured input from many sources, enrichment against data bureaus, and lineage from the client's file to the indicator it feeds.
- Mapped the company's obligations under LGPD and GDPR and structured the security and privacy framework on top of that mapping, so each control exists because a specific rule requires it.
Founder, Product & Technology Lead
Yala AI to
I conceived and shipped two products on Google Sheets on my own, from discovery through to delivery: I researched the market, designed the business model and the subscription plans, worked out cost and price, and only then launched. Yala orchestrates agents, memory and variables inside the cells. Mail Deliver sends e-mail from the same spreadsheet, with templates and open tracking in Analytics.
- Took both from hypothesis to a paid release on the Google Workspace Marketplace, directing agents instead of hiring a specialist for each layer.
- Designed the pricing and wired Stripe myself, which is the part of a solo product that decides whether it is a product or a demo.
Product Ops Manager
RiskNow.ai to
I led the portfolio-monitoring product and every deployment and maintenance operation around it, designing the rollout models, the Data Lake, Warehouse and Lakehouse architecture, and the continuous improvement of the ELT and support processes.
- Designed the Data Lake, Warehouse and Lakehouse architecture behind the product.
- Designed rollout models so a release lands in stages instead of on one date for everyone.
- Owned the process across every area the product touched: commercial, administrative, financial, legal, customer relationship, and discovery through delivery, run with Scrum, Kanban and GTD.
Product Manager
TrackmobCuritiba, Brazil to
I was accountable for the acquisition, engagement and analytics products, the BI and AI line, used by Greenpeace, Doctors Without Borders, the ICRC, ActionAid and 100+ other non-profit organisations.
Numbers
100+
non-profit organisations using the products
Earlier experience2001 to 2020
- Founder and Product Manager, OnlySheets to A playground of my own for turning spreadsheets into working software.
- Marketing Director, Trackmob to I owned brand positioning, communication and marketing automation, qualifying hundreds of leads a month.
- Founder and Product Manager, YouSendr to I structured the business model and ran discovery, branding, the design system, documentation and prototypes.
- Co-founder and Planning Director, Nossa Causa to I co-founded Nossa Causa, a social-transformation agency, and structured its creation, media and sales processes.
4,000
daily visits to the agency's own content operation
- Teacher of Discipline, Focus and Habits, A Grande Escola to I taught the methods and tools that helped hundreds of people build habits, reach goals and act on ideas.
- Digital Planning Director, Getz Comunicação to I built the agency's digital department from scratch: planning, creative, media and development.
- Digital Planning Director, IBPT to I ran the Impostômetro, Lupa no Imposto and Empresômetro websites, which publish tax data in real time.
Brazilian federal law requiring taxes to be shown on every receipt, which the Lupa no Imposto project helped drive
- Project Manager, Salsa:Mobion to I managed delivery with agile methods for clients such as Gazeta do Povo, Paraná Banco and Volvo.
- Full-Stack Developer, Freelance to I worked as a full-stack developer specialising in e-commerce, building stores for the Curitiba market.
- Founder, Agência da Internet to I founded my own agency, co-founded the first Impostômetro and launched the first SóCarrão portal.
- Web Designer, MeuCarroNovo to I joined at sixteen as a web designer and built the process that put an independent car dealer's site live in two hours.
approx. 2h
to deliver a car dealer's website
Education & certifications
- Business Administration, FAE Business School (2004, incomplete)
- Certifications
- Product Manager
Languages
- Portuguese
- Native
- English
- A2 (elementary)EF SET 35/100