Giulliano Soares

Capabilities

Data Architecture and Governance

: For a company that receives different numbers for the same decision. We map the sources, fix the data flow and deliver verified information in the team's tools, with clear owners and access rules.

AI Culture and Operations

: For companies using AI without seeing operational change. We map each area's actual work, develop the teams involved and implement agents where they fit, with limits, owners and metrics.

Vibe Coding and AI-Based Products

: For teams building with AI that need to maintain and reuse what they build. We define a team standard and, where it fits, a product foundation, with human review, quality checks and cost tracking.

Skills

Data & AI Architecture

:

• Data Lake
• , Data Warehouse
• , Lakehouse
• , BigQuery
• , Postgres
• , pgvector
• , Firestore
• , ELT & DataOps
• , Medallion architecture
• , Data lineage
• , Data enrichment & bureaus
• , LGPD & GDPR

AI Engineering & Vibe Coding

:

• LLMs
• , Context Engineering
• , Prompt Engineering
• , Spec Engineering
• , Harness Engineering
• , Multi-agent systems
• , RAG
• , Human-in-the-loop
• , Claude Code CLI
• , Gemini CLI
• , Codex CLI
• , Cursor
• , Lovable
• , Grok Build
• , LangGraph
• , LangChain
• , Langflow
• , CrewAI
• , Mastra
• , Vercel AI SDK
• , MCP servers
• , CLI tooling

Image, Video & Audio Models

:

• Whisper
• , DALL·E 3
• , Leonardo AI
• , Remotion
• , FFmpeg
• , Tone.js
• , Generative media pipelines

Product & Delivery

:

• Product management
• , Product ops
• , Discovery to delivery
• , PLG
• , Pricing & go-to-market
• , Rollout models
• , Design systems
• , ADR documentation conventions
• , Scrum
• , Kanban
• , GTD
• , Metamodels
• , SaaS & Micro-SaaS

Automation & Low-code

:

• n8n
• , Make
• , Zapier
• , Botpress
• , Google Apps Script
• , Google Sheets extensions

Experience

1. Founder and Data & AI Consultant

   GiuSo · Curitiba, Brazil (remote) · Oct 2026 – to Present

   I founded GiuSo, a data and AI consultancy: data architecture and governance, AI in the work of every area, and a standard for building products with AI.

   • Map where each piece of data comes from and who answers for it, so the same number reaches every decision.
   • Diagnose how each area works and put AI agents to run with limits, an owner and metrics.
   • Define the standard for teams that build with AI, and a base that each new product reuses.

2. Head of Data & AI

   Liquid AI · São Paulo, Brazil (remote) · Apr 2024 – to Sep 2026

   I led the data and AI function at Liquid AI: governance of the data pipelines, the security and privacy framework around them, a company-wide AI-first culture, the intelligent agents that automate critical workflows, and the DDC Framework that governs how AI-assisted work gets delivered. The product context is the Brazilian real-estate market, with product-led growth, data-driven decisions and AI-led features.

   • Directed the business and the product from the data, building the metrics and indicators the market runs on for the business, finance, sales, product and customer teams.
   • Built the Medallion pipeline: a model validates structure and business rules on arrival, then drives Bronze, Silver and Gold with a human in the loop. Unstructured input from many sources, enrichment against data bureaus, and lineage from the client's file to the indicator it feeds.
   • Mapped the company's obligations under LGPD and GDPR and structured the security and privacy framework on top of that mapping, so each control exists because a specific rule requires it.

3. Founder, Product & Technology Lead

   Yala AI · Jan 2024 – to Jan 2026

   I conceived and shipped two products on Google Sheets on my own, from discovery through to delivery: I researched the market, designed the business model and the subscription plans, worked out cost and price, and only then launched. Yala orchestrates agents, memory and variables inside the cells. Mail Deliver sends e-mail from the same spreadsheet, with templates and open tracking in Analytics.

   • Took both from hypothesis to a paid release on the Google Workspace Marketplace, directing agents instead of hiring a specialist for each layer.
   • Designed the pricing and wired Stripe myself, which is the part of a solo product that decides whether it is a product or a demo.

4. Product Ops Manager

   RiskNow.ai · Dec 2020 – to Mar 2024

   I led the portfolio-monitoring product and every deployment and maintenance operation around it, designing the rollout models, the Data Lake, Warehouse and Lakehouse architecture, and the continuous improvement of the ELT and support processes.

   • Designed the Data Lake, Warehouse and Lakehouse architecture behind the product.
   • Designed rollout models so a release lands in stages instead of on one date for everyone.
   • Owned the process across every area the product touched: commercial, administrative, financial, legal, customer relationship, and discovery through delivery, run with Scrum, Kanban and GTD.

Earlier experience2001 to 2020

• Trackmob · Product Manager · 2019 – to 2020 · I was accountable for the BI and AI product line for non-profit organisations.

  • 100+

    non-profit organisations using the products

• OnlySheets · Founder and Product Manager · 2017 – to 2020 · A playground of my own for turning spreadsheets into working software.
• Trackmob · Marketing Director · 2017 – to 2018 · I owned brand positioning, communication and marketing automation, qualifying hundreds of leads a month.
• YouSendr · Founder and Product Manager · 2016 – to 2020 · I structured the business model and ran discovery, branding, the design system, documentation and prototypes.
• Nossa Causa · Co-founder and Planning Director · 2014 – to 2018 · I co-founded Nossa Causa, a social-transformation agency, and structured its creation, media and sales processes.

  • 4,000

    daily visits to the agency's own content operation

• A Grande Escola · Teacher of Discipline, Focus and Habits · 2014 – to 2017 · I taught the methods and tools that helped hundreds of people build habits, reach goals and act on ideas.
• Getz Comunicação · Digital Planning Director · 2013 – to 2014 · I built the agency's digital department from scratch: planning, creative, media and development.
• IBPT · Digital Planning Director · 2012 – to 2013 · I ran the Impostômetro, Lupa no Imposto and Empresômetro websites, which publish tax data in real time.

  • 12.741/2012 public source

    Brazilian federal law requiring taxes to be shown on every receipt, which the Lupa no Imposto project helped drive

• Salsa:Mobion · Project Manager · 2011 – to 2011 · I managed delivery with agile methods for clients such as Gazeta do Povo, Paraná Banco and Volvo.
• Freelance · Full-Stack Developer · 2008 – to 2010 · I worked as a full-stack developer specialising in e-commerce, building stores for the Curitiba market.
• Agência da Internet · Founder · 2004 – to 2007 · I founded my own agency, co-founded the first Impostômetro and launched the first SóCarrão portal.
• MeuCarroNovo · Web Designer · 2001 – to 2003 · I joined at sixteen as a web designer and built the process that put an independent car dealer's site live in two hours.

  • approx. 2h

    to deliver a car dealer's website

Education & certifications

• Business Administration, FAE Business School (2004, incomplete)

Certifications

:

• Product Manager

Languages

Portuguese

Native

English

A2 (elementary) · EF SET 35/100