01Experience
Where the capabilities were built.
15 positions from 2001 to 2026, with no year left uncovered. The band below reads the same record as a chart: which capabilities were active when.
02Capability density
Which capabilities were active when
One labelled row per capability, one column per year from 2001 to 2026. A filled cell means at least one position held that year declared that capability, and a stronger fill means more of them did. Years with none are outlined rather than tinted, so presence never rests on colour alone.
Positions per year
- None
- 1
- 2
- 3
- 4
| Capability | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Vibe Coding and AI-Based Products | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 2 | 1 | 2 | 4 | 4 | 3 | 4 | 1 | 1 | 1 | 3 | 2 | 2 |
| Data Architecture and Governance | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 2 | 1 | 1 |
| AI Culture and Operations | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 |
03Timeline
Positions
to PresentSão Paulo, Brazil (remote)
Head of Data & AI
Liquid AI
I lead the data and AI function at Liquid AI: governance of the data pipelines, the security and privacy framework around them, a company-wide AI-first culture, the intelligent agents that automate critical workflows, and the DDC Framework that governs how AI-assisted work gets delivered. The product context is the Brazilian real-estate market, with product-led growth, data-driven decisions and AI-led features.
- Direct the business and the product from the data, building the metrics and indicators the market runs on for the business, finance, sales, product and customer teams.
- Built the Medallion pipeline: a model validates structure and business rules on arrival, then drives Bronze, Silver and Gold with a human in the loop. Unstructured input from many sources, enrichment against data bureaus, and lineage from the client's file to the indicator it feeds.
- Mapped the company's obligations under LGPD and GDPR and structured the security and privacy framework on top of that mapping, so each control exists because a specific rule requires it.
- Put governance on the data pipelines, with ownership, contracts and quality checks, in place of ad-hoc extracts nobody owned.
- Drove AI adoption across the whole company through mentoring and training on LLMs for productivity, product and AI-assisted development.
- Built the intelligent agents that automate critical workflows and scale product and development delivery.
- Wrote the DDC Framework: four layers of doctrine (business, product, engineering and operations) that a coding agent reads before it writes, with 18 imperative rules, 8 modelling contracts and decision records, so AI-assisted delivery is governed rather than supervised.
Capabilities
- Vibe Coding and AI-Based Products
- Data Architecture and Governance
- AI Culture and Operations
to
Founder, Product & Technology Lead
Yala AI
I conceived and shipped two products on Google Sheets on my own, from discovery through to delivery: I researched the market, designed the business model and the subscription plans, worked out cost and price, and only then launched. Yala orchestrates agents, memory and variables inside the cells. Mail Deliver sends e-mail from the same spreadsheet, with templates and open tracking in Analytics.
- Took both from hypothesis to a paid release on the Google Workspace Marketplace, directing agents instead of hiring a specialist for each layer.
- Designed the pricing and wired Stripe myself, which is the part of a solo product that decides whether it is a product or a demo.
Capabilities
- Vibe Coding and AI-Based Products
to
Product Ops Manager
RiskNow.ai
I led the portfolio-monitoring product and every deployment and maintenance operation around it, designing the rollout models, the Data Lake, Warehouse and Lakehouse architecture, and the continuous improvement of the ELT and support processes.
- Designed the Data Lake, Warehouse and Lakehouse architecture behind the product.
- Designed rollout models so a release lands in stages instead of on one date for everyone.
- Owned the process across every area the product touched: commercial, administrative, financial, legal, customer relationship, and discovery through delivery, run with Scrum, Kanban and GTD.
- Ran deployment, maintenance and support as part of the product, feeding their failure modes back into the roadmap.
Capabilities
- Data Architecture and Governance
- Vibe Coding and AI-Based Products
to Curitiba, Brazil
Product Manager
Trackmob
I was accountable for the acquisition, engagement and analytics products, the BI and AI line, used by Greenpeace, Doctors Without Borders, the ICRC, ActionAid and 100+ other non-profit organisations.
Numbers
100+
non-profit organisations using the products
Capabilities
- Vibe Coding and AI-Based Products
to
Founder and Product Manager
OnlySheets
A playground of my own for turning spreadsheets into working software. I structure and validate the models that automate business, product, marketing and sales work for startups, then keep the ones that survive contact with a real workflow.
Capabilities
- Vibe Coding and AI-Based Products
to Curitiba, Brazil
Marketing Director
Trackmob
I owned brand positioning, communication and marketing automation, qualifying hundreds of leads a month. The work also covered strategic partnerships and inbound and outbound automation, ran with a lean marketing and sales team, and consolidated the company's authority in the Brazilian non-profit sector.
Capabilities
- Vibe Coding and AI-Based Products
to
Founder and Product Manager
YouSendr
I structured the business model and ran discovery, branding, the design system, documentation and prototypes.
Capabilities
- Vibe Coding and AI-Based Products
to
Co-founder and Planning Director
Nossa Causa
I co-founded Nossa Causa, a social-transformation agency, and structured its creation, media and sales processes. They ran end to end and covered every area a founder ends up owning: creation, development, media, sales, administrative, financial, legal and customer relationship, across both the institute and the agency, today called BeCause.
Numbers
4,000
daily visits to the agency's own content operation
2,500
leads per month
1,000+
articles published
2nd
place in the Espada Ninja award from Resultados Digitais, second-best performance agency for its own account
Capabilities
- Vibe Coding and AI-Based Products
to Curitiba, Brazil
Teacher of Discipline, Focus and Habits
A Grande Escola
I taught the methods and tools that helped hundreds of people build habits, reach goals and act on ideas. The techniques were about setting the rules of your own life and building habits that carry you anywhere.
Capabilities
- AI Culture and Operations
to Curitiba, Brazil
Digital Planning Director
Getz Comunicação
I built the agency's digital department from scratch: planning, creative, media and development. The creative team covered design and copy, the media team was digital, and the department won the work for clients such as Gazeta do Povo, Grupo Positivo, Neodent, Super Festval, Atlantic Energias and Paraná Banco.
Capabilities
- Vibe Coding and AI-Based Products
to Curitiba, Brazil
Digital Planning Director
IBPT
I ran the Impostômetro, Lupa no Imposto and Empresômetro websites, which publish tax data in real time. The remit was institutional communication and the creation and upkeep of every public-interest site the institute ran, Feirão do Imposto and Amiga dos Sonhos included, publishing tax-collection and business-formation data.
Numbers
150M+
people reached worldwide by Impostômetro since launch
Brazilian federal law requiring taxes to be shown on every receipt, which the Lupa no Imposto project helped drive
Capabilities
- Data Architecture and Governance
- Vibe Coding and AI-Based Products
to
Project Manager
Salsa:Mobion
I managed delivery with agile methods for clients such as Gazeta do Povo, Paraná Banco and Volvo. The client list also included Opet, Oxford Porcelanas and Super Festval.
Capabilities
- Vibe Coding and AI-Based Products
to
Full-Stack Developer
Freelance
I worked as a full-stack developer specialising in e-commerce, building stores for the Curitiba market. It ran for three years, between the agency I had founded and my return to a salaried role.
Capabilities
- Vibe Coding and AI-Based Products
to
Founder
Agência da Internet
I founded my own agency, co-founded the first Impostômetro and launched the first SóCarrão portal. I ran the business end to end: finance, administration and operations, while working as its graphic and web designer.
Capabilities
- Vibe Coding and AI-Based Products
to
Web Designer
MeuCarroNovo
I joined at sixteen as a web designer and built the process that put an independent car dealer's site live in two hours. For three years I produced sites in volume every day: hundreds of them, each one different, sharing only the vehicle listing and viewing engine, with templates and dashboards so one dealer did not look like the next. I created that product, and I built the first three versions of the MeuCarroNovo portal itself.
Numbers
approx. 2h
to deliver a car dealer's website
approx. Hundreds
of car dealer sites, each one different
Capabilities
- Vibe Coding and AI-Based Products