01Market
Non-profit Sector
Who buys
- Non-profit organisations
- Foundations and institutes
- Fundraising leadership
- Marketing and donor relations
02The problem
What holds the decision back
Donations arrive through more than one payment gateway, and none of them talks to the donor base. A recurring donor's charge is declined, the donor lapses, and nobody sees it until the month closes below target. Fundraising and marketing count the same donor differently, and what donors said in the survey and in the cancellation reason sits in a file that never becomes an indicator. When the board or the funder asks how the base grew and how many donors stayed, the one answering for a number with two versions is you.
03Application
How we apply it
We extract the data from the payment and relationship platforms the organisation already uses, put donor, donation and campaign into one standard, and deliver the fundraising and donor retention indicators, including the ones that come out of the qualitative data, read with AI.
04Domain
The data we know
- Recurring and one-off donors
- Donations, charges and declined charges
- Recurring giving, cancellations and donor churn
- Donor lifetime on the base and donor lifetime value
- Average gift, upgrades and reactivation of lapsed donors
- Cost per acquisition by campaign and channel
- Donor profile, behaviour and journey, for segmentation
- Surveys, testimonials and cancellation reasons
- Transactions extracted from gateways such as Pagar.me, PayPal, PagSeguro and Asaas
05Delivery
What arrives
- A single base of donors and donations, extracted from the payment gateways and reconciled with the donor base
- Fundraising and donor retention reports and dashboards: acquisition, recurring giving, churn, lifetime value, donor lifetime on the base and cost per acquisition
- The segmentation of donors by profile and behaviour, tied to those indicators
- Indicators drawn with AI from the qualitative data: surveys, testimonials and cancellation reasons
- The gate that fails when two gateways, or the base and a gateway, disagree about the same donor or the same donation
06Services
The service that applies
- Data Governance Rollout
We map where the data travels, from where it is entered to where it is used, show where it diverges and what the LGPD requires of it, and build the pipeline that delivers it governed, through an API, an MCP server and an AI dashboard.
07Proof
Where it has already run
- Trackmob: BI and AI products for 100+ non-profits
Greenpeace, Doctors Without Borders, the ICRC and ActionAid used the BI and AI products we were accountable for. So did more than a hundred other non-profit organisations, across the acquisition, engagement and analytics line.
08Contact
Get in touch about your case
Say which decision is not moving and which sources have to close on the same number. Giulliano Soares is who answers.